Atlantis Healthcare Wins Again
Last night Atlantis Healthcare Australia won the PRIME award (Pharmaceutical Research Innovation and Marketing Awards) for customer focus for our breast cancer patient support program. The PRIME award is the most prestigious award for patient support programs in Australia.
Last night we were up against two other finalists and when the award was announced, significantly it was the only time all night they said that the decision was “unanimous”.
Importantly, the program has been shown to have had a significant impact on the women who take part in the program increasing their understanding of illness, medication, compliance and persistency to medication.
This is the second time we have won this award, the last time being 2006. Nice to be back on top of the podium.
Jonny Duder
Group General Manager Atlantis Healthcare
